Bert Fish Medical Center Celebrates Patient-Centered Care Awareness Month in October
NEW SMYRNA BEACH — Bert Fish Medical Center will join Planetree, as well as hospitals and health care organizations around the world this October to commemorate the fifth annual Patient-Centered Care Awareness Month. This year’s theme, “Transforming the Health Care Experience through Patient and Family Engagement,” and butterfly icon represents the significant organizational culture change and transformation to patient-centered care. Ultimately when patients report that they feel they are being treated with dignity, respect and compassion, when families express gratitude for being treated as full partners in care, and when health care providers are prideful of their work, the rewards are vibrant and uplifting.
“As the only Planetree partner hospital in Florida, we are committed to improving medical care from the patient’s perspective,” said Steve Harrell, Bert Fish Medical Center CEO. “We focus on providing patients with compassionate, individualized care, and our affiliation with Planetree provides us with a unique approach for realizing that goal.”
Patient-Centered Care Awareness Month is sponsored and coordinated by Planetree, a not-for-profit organization based in Derby, Connecticut, partnering with health care organizations across the globe to advance patient-centered approaches to care.
Bert Fish Medical Center has been actively engaged in implementing the Planetree model for the past four years, focusing on service excellence and providing meaningful opportunities for patients and families to be actively involved in their care. Planetree programs currently in place include patient birthday and anniversary celebrations, bedside origami towel swans, a treasure chest for patients filled with puzzles, books and games, a prayer request box for patients to request prayer from the Prayer Team, patient-directed visitation schedules, lavender welcome bags, healthy cooking classes, hand massages, wireless internet and music in the lobby.
“Reorienting daily routines and standard processes to a more patient-centered approach can challenge long-held conventions. To foster sustainable organizational culture change requires persistence, perseverance, commitment and vision,” said Planetree President Susan Frampton. “Engaging patients and families is a cornerstone of providing quality health care. True partnerships humanize and personalize the patient experience.”
Located in the city of New Smyrna Beach, Bert Fish Medical Center is a 112-bed, nonprofit acute care facility. As the community hospital for Southeast Volusia County, Bert Fish Medical Center is the primary health care provider for over 50-thousand residents and thousands of annual visitors. Bert Fish Medical Center offers a wide range of services including ICU, PCU, surgery program, radiology, an oncology center, a wound care center and one of the busiest emergency departments of any hospital its size. Bert Fish Medical Center is the only hospital in Florida to be a Planetree ™partner, joining over a hundred other hospitals around the country in focusing on a renewed spirit of patient-centered care.
